This year’s Spring Fair saw the welcome return of Bluestem Group to the largest and longest running wholesale marketplace show. Their eye-catching stand showcased everything from coffee machines and blenders to pressure washers and vacuums, fridges and dishwashers to fans and heaters, under the Bluestem brands.
Bluestem Group is home to brands Igenix, Statesman, Ewbank and Ariete by De’Longhi Group. Under these exclusive brands Bluestem Group offer a wide range of products in such categories as SDA, cooling, heating, cooking, refrigeration, laundry and home cleaning.
Established in 1988, Bluestem Group started life as a distributor of pre-packed electrical accessories and domestic appliances under the name Pik-a-Pak Electrical, before starting the launch and acquisition of their own brands in 2002. The dark blue of the Spring Fair stand celebrated the company rebrand from Pik-a-Pak to Bluestem Group, a move that occurred in late 2020.
Via Pik-a-Pak Distribution, Bluestem Group distribute many of the leading consumer brands including Dualit, Russell Hobbs, Panasonic, Black & Decker and Tefal.
‘Attendance at the Spring Fair has given Bluestem Group the opportunity to showcase its products and NPD roadmap in the competitive home appliance sector with both existing customers and an abundance of potential new customers that we’d never usually cross paths with’ said Carole Anne Wilson, Sales Manager, Bluestem Group.
